12 Week Sales Training Program-

Sales Masterclass

The definitive sales training course. Learn core concepts directly from ActionCOACH founder Brad Sugars, then reinforce and apply the lessons in YOUR business during 12 weekly group sessions with Coach Caitlin.

Program Info

If you're in business..... you're in sales!

"Most people will not do the hard work it takes to make success easy. Don't be like most people."

- Jeffrey Gitomer

Get In Touch To Get Started

Selling is an essential business process and a skill. Like all skills, you can learn it. And like all skills, it's perishable. Consistent sales training gets results...

  • On an individual level, sales training can boost sales representatives’ performance by an average of 20%. [Source: Spotio]
  • Sales training reaps a staggering 353% ROI for the average company. Or you can think of it this way: for every $1 your company spends on training, you can get up to $4.53 in return. [Source: Task Drive]
  • Continuous training is said to result in 50% higher net sales per sales rep. [Source: Spotio]
  • Companies that invest in training are 57% more effective at sales than their competitors. [Source: Task Drive]

Do You Want New Clients?

ActionCOACH's 12-week Sales Program is a series of educational sessions to help hone your selling skills, refine your sales process, and keep you up-to-date on the best practices every great sales professional must master.

Whether you are an experienced sales veteran, the leader of a team of salespeople, or a relative newcomer to the field, there is massive value in this program.

Program Info

  • 1 Hour Lesson Each Week
  • 12 weekly training videos
  • Tools & documents to assist you
  • Group discussions & peer support

An Expert-Led Program for Sales Professionals

The 12 Week Sales Training Masterclass is comprised of weekly 30 minute video lessons taught by Brad Sugars, followed by a group session with Caitlin Blundell to review, summarize, analyze, and apply each weeks message.


Break down the process into manageable parts and get tools, scripts and tactics to handle, address, and overcome objections.


Get expert insight on how to improve customer service, turning prospects into clients, and clients into raving fans.


Gain inspiration and motivation to be the best sales professional you can be, and meet all of your big audacious goals.


Address your selling mindset, strengthen your beliefs, and reinforce best sales practices to make you more successful.

Who Benefits

Sales training is not exclusive to salespeople. This course is tailored to address the unique needs of each profession, ensuring that you can leverage sales skills to achieve unparalleled success in your own field.

Whether you're a lawyer, medical service provider, financial professional, or tradesperson, sales training equips you with essential skills that transcend industries.

  • Enhance client engagement and referral rates through effective communication and trust-building techniques.
  • Improve relationships and service adherence by learning to communicate with clarity and empathy.
  • Expertly guide clients through complex decisions, fostering trust and driving business growth.
  • Confidently present the value of your services, negotiating deals and building lasting client connections.

“Nothing happens until a sale is made.”

- Thomas Watson, Sr, Founder of IBM

The trouble with most training, whether we’re talking about all the best books, or even one of the training courses from your local university is that you don’t get any feedback. You have all this great info, and think you’re applying it properly, but how do you really know?

With ActionCOACH’s 12-week programs, you work week by week with a certified business coach through your results, your learnings, questions, and challenges. You get all the sales tools and skills in the entire ActionCOACH system distilled into 12 sessions to be learned, reviewed, then applied.

This is the training that you can expect from ActionCOACH. World-class simplification. Crystal clear training. And a coach alongside you to help perfect your practice.

If this is something you are interested in, get in touch to start setting up your training masterclass.


Course Outline
Week by Week

The curriculum covers a wide range of essential topics, from prospecting and lead generation to closing techniques and post-sales follow-up, all while providing guidance and support throughout the entire journey.

Session 1: Definition, Mindset, & Professionalism
Session 2: Beliefs
Session 3: Communication & Engagement
Session 4: Prospecting, Qualifying, & Targeting
Session 5: Lead Qualification
Session 6: Technique & Sales
Session 7: Sales Negotiation & Objection Handling
Session 8: Understanding your Competition
Session 9: Database & Tools
Session 10: Customer Service & Support
Session 11: The Close
Session 12: Scripts, Action, & Deliver

Program Cost



$100 per week, per person.

When organizations don't create a training budget or invest in their teams, their performance will suffer. Even more so if you are the sole salesperson in your business. For this reason, sales training is a crucial investment for companies of all sizes and types.

A well-built sales toolkit is a competitive advantage that will continue to yield positive outcomes and drive business success - securing you immediate results and long term benefits.

Meet The Coach

Caitlin Blundell, Certified Business Coach

Hi, I'm Coach Caitlin, and I work with business owners to build high value companies that give them the ultimate freedom to scale up, sell, step back, or pass down.

As an award-winning ActionCOACH, my programs are designed to help you build a business that works for you, not just because of you. They will provide you practical tools and strategies that yield tangible results, leaving you inspired and equipped to excel in your endeavors.

I will help you achieve more, using proven tools, methodologies and systems. I will hold you accountable for your results and, just like a sports coach, push you to perform at your very best.

Is that what you're looking for? Let's get started!



"I have had the pleasure of seeing Caitlin at an industry speaking event she hosted and hired her to do coaching with us. She is professional, knowledgeable and a pleasure to work with. Highly recommend."

- Kelly

"I've worked with Caitlin extensively and she's excellent at what she does. Tactically-focused business coaching and advice. Very experienced not just as a coach but also an entrepreneur. Results-oriented. Amazing!"

- Alex

Let's Talk

Schedule a call to learn more, or to book a session for your sales team.

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